Celebrating Excellence and Resilience
Lagos, Nigeria – [2nd September, 2024] – We are thrilled to present the 2024 edition of the TOP 50 BRANDS NIGERIA® rankings, an annual celebration of the most influential and valuable brands in the country. This year’s list is a testament to the resilience, innovation, and enduring relevance of brands that continue to shape Nigeria’s economic, particularly in challenging times.
Dangote’s 7th Consecutive Lead
Dangote Industries has once again solidified its position as Nigeria’s Most Valuable Brand, marking the seventh consecutive year it has held this prestigious title. As a formidable force driving growth and transformation across Africa, it continues to set the pace, demonstrating the strength and potential of Nigerian home-grown brands on the global stage.
MTN- Most Popular
This is immediately followed by MTN Nigeria, which not only ranks second overall but also emerged as the Most Popular Brand in the country for the year, according to the Top-of-Mind (TOM) survey. MTN’s strong consumer connection and widespread recognition highlight its significant impact on the telecommunications sector and beyond.
At the third place this year is Globacom Nigeria, a leading Nigerian multinational telecommunications company known for its innovative solutions and commitment to progress. Globacom’s consistent ranking among the top brands indicate its significant role in Nigeria’s digital and technological advancement.
Airtel Nigeria, another key player in the telecommunications sector, secured the fourth position.
Access Bank ranked in the fifth position, topping the Banking & Financial Services sector.
Others in the top 10 are Zenith Bank Plc, Coca-Cola Nigeria, First Bank of Nigeria, BUA Group and GTCO Plc, rounding up the top 10 at the 6-10th positions respectively.
Furthermore,
The Banking & Financial Services sector demonstrated remarkable strength within the top 10, with four brands. These are —Access Bank, Zenith Bank, First Bank, and GTCO.
Similarly, the Telecoms sector showcased its market dominance, with MTN, Airtel, and Globacom all ranking highly.
A significant highlight this year is that seven of the first 10 brands out of the 50 are Nigerian, emphasizing the resilience and global competitiveness of home-grown brands, most of which had spread abroad.
Additionally, it is impressive to note the consistency among the top brands, with seven of them maintaining their positions from last year. This stability reflects their continued relevance, strong market presence, and ability to navigate the complexities of the Nigerian business environment.
Overall,
Nigerian brands account for 24 spots on the top brands list this year, while international brands hold 26 positions, representing 52% of the total.
The 2024 list also witnessed the entry of two new brands, these are Opay Nigeria and Flutterwave, which made their debut in the annual Top 50 evaluation. These new entrants highlight the growing influence of fintech and digital payment platforms in shaping Nigeria’s economic future.
Notably, 14 brands maintained their positions from the previous year, reflecting their consistent performance and consumer trust.
Another set of notes in the presentation are the 10 Brands to Watch – These are vibrant and upcoming brands, who, though not among the 50 Top Brands yet, but with significant visibility and promises. This year, 9 of the 10 Brands to Watch are Nigerian.
During the public presentation, Taiwo Oluboyede, CEO of TOP 50 BRANDS NIGERIA®, commended the brands for their exceptional performance resilience, particularly in the face of the present economic challenges. “These brands deserve commendation, really, especially in times like this. The past year has been tough for many businesses, with some relocating out of Nigeria and others barely holding on. However, the majority of these brands have shown the resilient Naija spirit by weathering the storms and standing strong with positive projections into the future” He went on “As the saying goes, tough times never last, but tough people do. It’s in times like this that you differentiate between the boys and the men, as these brands have shown.” Concluded Oluboyede.
The 2024 TOP 50 BRANDS NIGERIA® list is a celebration of excellence, resilience, and the relentless pursuit of growth. As these brands continue to innovate and adapt, they set the standard for what it means to be a top brand in Nigeria. We look forward to witnessing their continued success and contribution to Nigeria’s economic development in the years to come..
DSS Officials Storm SERAP Office In Abuja
Reports indicate that the officers were demanding to see the rights group’s directors. SERAP's X (Twitter) account posted a statement alleging that the DSS officers are unlawfully occupying their office and calling on President Tinubu to intervene.
Why Petrol from my Refinery looks clearer.
The President of Dangote Group, Aliko Dangote, has explained why the first sample of Premium Motor Spirit, commonly known as petrol, from his refinery appears clearer than the petrol currently in circulation.
Speaking during a broadcast at his refinery in the Ibeju-Lekki area of Lagos State, Dangote highlighted that the clearer petrol is more environmentally friendly and could help reduce health issues associated with polluted petroleum products.
He noted that this new petrol would also protect engines from damage caused by the unclear petrol typically found in the market.
He said, “This is the sample of the petrol. You see it as a different colour, but that is the real deal. You are now going to have a good and genuine product.”
Regarding the colour of the diesel, he said, “I am sure Nigerians have not seen this colour of diesel before,” Dangote stated. “This is called Euro-5 diesel. It contains less than 10 parts per million (PPM) of sulphur. This will help vehicles, engines, and generators last longer.”
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He further emphasised, “The health of the people and the environment will not be compromised. This is the real deal.
Bola Tinubu’s Proposed Economic Plans For Nigeria.
The Independent National Commission (INEC) announced Mr. Ahmed Bola Tinubu as the president elect of the just concluded general elections on March 1, 2023. Even if much controversy has been set around the legitimacy of the result, it is worth reviewing the Tinubu agenda for the economic sector of Nigeria, which will enable Nigerians to know what to expect in the next four years.
In October 2020, the newly elected president, Mr. Ahmed Bola Tinubu, released an 80-page policy document that highlights an eight-point agenda for the country as a plan to support his political ambitions. His top priorities for action plans were national security, manufacturing, agriculture, and education.
Part of the manifesto reads, “A Tinubu administration will build a Nigeria, especially for our youth, where sufficient jobs with decent wages create a better life. He stated that the way he hoped to achieve this was by implementing policies that will train and build capacity among Nigeria’s large and youthful population” that will enable them to offer outsourcing services just as India has done in terms of tech. His common saying is, “I will transform the so-called Yahoo Boy into a tech guru.” He also promised to embolden and support our young people and women by harnessing emerging sectors such as the digital economy, entertainment and culture, tourism, and others to build the Nigeria of tomorrow today.
In agriculture, Tinubu promises to assist farmers through an enlightened agricultural policy that promotes productivity and assures decent incomes so that farmers can support their families and feed the nation in order to....